HEY THERE, new friend.

I'm Daniela:
Where strategy, storytelling, and growth come together

I’m a content and campaign strategist working in B2B SaaS, focused on building marketing systems that drive pipeline, product adoption, and revenue.

Over the past several years, I’ve led integrated marketing initiatives across content, campaigns, and growth, often working at the intersection of product marketing, demand generation, and customer marketing. My work is grounded in connecting marketing activity to real business outcomes, not just output.

At Thinkific, I’ve been the primary content marketing strategist for Thinkific Plus, the company’s most premium product. I built and scaled a content engine designed to attract more upmarket, B2B-focused prospects, aligning our blog, SEO, and lead generation strategy with higher-value use cases at a time when much of the business was still focused on self-serve growth. I also led content for our HubSpot integration launc, created documentation around our open API, and developed the messaging for our advanced security features, translating technical product capabilities into clear, benefit-driven content for enterprise buyers among many product launches.

This work laid the foundation for a broader shift toward more upmarket positioning and demand.

I’m particularly drawn to work that sits between strategy and execution: the kind where you’re not just planning the campaign, you’re building it, running it, and learning from it. I love planning and leading integrated campaigns across cross-functional teams. I love shaping positioning and developing a clear, differentiated point of view in crowded markets. I love building systems that scale content without losing quality. And I love experimenting, getting deep into data, trying new things, and discovering opportunities that go beyond what’s always been done.

What I do best is connect the dots. I embed myself across teams: product, sales, customer success, revenue ops, marketing, to make sure our efforts are aligned, actionable, and actually making an impact. I focus on making strategy clear and usable, not complex.

The smartest person in the room isn’t the one using the most jargon: it’s the one who knows how to communicate with everyone in it.

How I think...

SUPERPOWER

Making complex things click for the right people

what i do well

Turn goals into content that drives pipeline

APPROACH TO CONTENT

Systems over one-offs, quality over volume

TEAM STYLE

Embedded across 16+ stakeholders and loving it

AI STANCE

Scale everything, lose the human touch on nothing

A BIT MORE PERSONALLY...

I’ve always been drawn to stepping outside of what’s expected.

I moved from Mexico City at 14 to attend boarding school in Canada and have been building my path independently ever since. I started working in social media at 16, which quickly evolved into a marketing career, content marketing specialization, and eventually campaign strategy.

That sense of curiosity and willingness to do things differently still shapes how I approach my work today: whether that’s experimenting with new campaign ideas, challenging conventional approaches, or finding better ways to connect with people in increasingly crowded markets.

A few things I beleive

The universe won't task you with things you aren't equipped to handle.

SENIOR CONTENT & CAMPAIGN ROLES

Ready to lead strategy at a higher level : shaping positioning, building systems, and driving pipeline for a brand I believe in.

AMBITIOUS, DIFFERENTIATED TEAMS

I want to work with people who are thoughtful about what they're building and not afraid to stand out in a crowded market.

PRODUCTS WORTH TALKING ABOUT

I'm at my best when the product solves a real problem and needs clear, compelling storytelling to reach the right people.

What I'm looking for...

let's do this thing

I'm here to talk.

About content marketing roles, strategic projects, and thoughtful collaborations in B2B and SaaS. I’m especially drawn to teams that are ambitious, building something that matters, and not afraid to do things differently.