Get To Know Me
My approach to content starts with empathy.
I build content strategies that help brands connect with the humans they want to find: their roles, challenges, daily tasks, and the goals they're trying to achieve.
I create content that genuinely helps them, and goes beyond the form fill to earn their loyalty.
SEE MY WORK
Excellence | diversity | integrity
Core values
I’m passionate about helping brands their voice and their people, through content. I fell in love with content creation as a teen, started my career managing social media accounts in college, and never looked back.
Now, I help marketing teams stand up content functions across channels that can operate scale, without losing the human touch.
Hi, I'm Daniela
present
CONTENT & CAMPAIGN STRATEGIST
@Thinkific
Promoted to lead integrated content and campaigns across Thinkific
feb 2019
CONTENT MKTG SPECIALIST
@Thinkific (Plus!)
JoIned as the founding content hire and built the B2B content function for Thinkific Plus.
2021
DR. OF OPERATIONS & MKTG
@Karseva (Komal Minhas' Company)
Led a team to launch high-ticket digital product campaigns.
2021
CONTENT LEAD
@Karseva
Built the content strategy for a growing podcast brand from scratch.
2018/19
SOCIAL MEDIA MANAGER
@Skyfall Blue Agency
Cut my teeth across agencies: managing social accounts and experiential campaigns
